Beyond Petroleum, or “Greenwashing?”
Beyond Petroleum or Big Polluter? Is British Petroleum just greenwashing? By now we’re all familiar with the latest national environmental crisis. An explosion on the Deepwater Horizon, a BP offshore oil drilling rig, caused the deaths of 11 workers, injured 7 more, and left an oil spill the size of Rhode Island drifting inexorably toward the Gulf Coast. But this isn’t the first time the company has been responsible for an environmental crisis, or the first time that they’ve attempted to change the narrative when accused of environmental malfeasance. BP greenwashing is the company’s current modus operandi.
The initials BP originally stood for “British Petroleum,” but you wouldn’t know it in recent years. In an interesting example of “backronyming,” in 2000 the oil giant began labeling itself “Beyond Petroleum.” The “Beyond Petroleum” slogan, found plastered on ads in national publications and on television, was soon reinforced when the company, according to Multinational Monitor’s The 10 Worst Corporations of 2005 report, announced “that it expects to spend as much as $8 billion in alternative-energy projects, including solar, wind, hydrogen and carbon-abatement technology, over 10 years.” Just how serious is an $8 billion commitment from BP? Given the fact that the corporation reported a profit of more than $6 billion in the first quarter of 2010, it’s merely four months’ profit. In view of BP’s conduct in the ten years since it began its “beyond petroleum” PR campaign, there has been plenty of evidence that it’s just BP greenwashing. [click to continue…]
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